Immidia, a new luxury platform offering one-click booking and immediate delivery of curated luxury lifestyle experiences including private jets, luxury yachts, exclusive residences and prestigious autos, has released a list of five key trends trends hoteliers will need to jump on to attract high-end travellers.
1. Personalization
The days of following around an umbrella-waving guide for a canned tour are over. Upscale travelers want complete control over their trip and they want the ability to build their own itineraries. For instance, imagine the CEO who wants to entertain clients and top executives with a day on a yacht complete with cooking lessons and wine tastings. A pre-arranged tour just won’t work for executives at this level – they want customized experiences to meet individual needs and desires.
2. Exotic
Today’s luxury travelers are limited only by their imagination. They’re headed for more exotic destinations where accessibility may not be the standard. Think remote island getaways, secluded oceanfront luxury villas, and over-the-top luxury urban lofts with access to a business facilities.
3. Convenience
The most successful and memorable vacation experiences are seamless from beginning to end. High-end travelers don’t want to be dependent on flight schedules or check-in times. They want to arrive when they want to arrive and depart when they’re ready. That’s what on-demand travel is – services that are accessible and available 24/7.
4. Concierge
Luxury travelers don’t want to follow a destination’s Top 10 list. They want authentic and unique local experiences. Only people on the ground, locals, know the true ins and outs of a city. Locally-based concierges who can work their connections to get clients into that sold-out concert or back-door speakeasy are required. It’s like having their own personal assistant to take care of every minute detail.
5. Technology
Luxury travelers are increasingly using mobile technology to stay on top of their travel plans, booking reservations and changing itineraries while on the go. Hoteliers need a digital platform to make online access quick, easy and ultra-reliable, and accessible from smart phones.
