Translated as “Happy Travels” in English, the launch of the new XiaoYaoDao.cn rings-in a new chapter for Attract China: a Chapter of expansion and growth led by the company’s recently appointed CEO, David Becker. The site includes tailored itineraries, hotel and restaurant recommendations, and cultural calendars enabling Attract China to better serve Chinese millennials and the independent Chinese traveler market.
Likewise, this exciting shift enables the company to provide its client-partners in the U.S. with even greater opportunities to reach the Chinese traveler while in the dreaming, planning and booking stages of their journeys. This creation of brand awareness of hotels, attractions, tours and sample itineraries exists on a platform that caters directly to Chinese travelers in their preferred format and language.
According to China’s National Bureau of Statistics, the country saw a 6.7 percent increase in GDP for the second quarter of 2016 – showcasing a growth that was higher than market predictions and equal to the previous quarter. Although that growth has slowed over previous years, China is still one of the fastest growing economies in the world, and this growth also impacts travel. Chinese travelers are planning to both spend and travel abroad more in the coming year; which provides an even greater incentive for hotels, resorts, food & beverage, retail and other segments to actively attract the Chinese traveler.
Along with the expected increase in Chinese travelers, U.S. client-partners should also prepare for the differing experiences Chinese millennials and travelers are seeking. With more Chinese travelers opting to travel independently instead of in travel groups, Attract China is perfectly poised to be the one-stop resource to connect the China outbound traveler and U.S. companies in the hospitality sectors.
In addition to the newly re-launched, mobile-friendly website, Attract China is also leading the segment with printed guides distributed both in China and also in the U.S. to Chinese consumers, travel agencies and U.S. concierges. Attract China additionally offers targeted social media initiatives across channels to engage Chinese travelers at each phase of their travel.
