Booking.com launches Passion Search - Insights

Booking.com launches Passion Search

Booking.com has launched a new technology to help travellers easily search and uncover destinations tied specifically to what interests them most. This new way of searching aims to match people’s unique passions and interests with the best destination and accommodation to suit their needs, changing travel search which is today constrained by search options limited only to a city or a specific hotel.

Find the best places to enjoy your passions
Find the best places to enjoy your passions

Stargazing lovers, street food fanatics and skydiving enthusiasts will now all be able to discover unique destinations across the world to indulge their favourite pursuits. Whatever their passion, the world’s adventurers can satisfy it by visiting http://www.booking.com/destinationfinder.html. Drawing from over 26 million recommendations courtesy of Booking.com’s extensive global base of customers, Booking.com’s Destination Finder leverages a new algorithm to match some of the world’s most incredible places to stay with the experiences people crave.

Features of Booking.com’s Passion Search platform include:

  • Over 200 initial passions to search from whether it’s including passion for skydiving, truffle hunting, the tango and beyond.
  • Over 1,000 destinations featured with rich content that mixes curated expertise with real reviews and insights from Booking.com’s base of travellers.
  • Destination recommendations that feature over 180 curated, local insider guides, giving travellers expert insight into the best hot spots to visit wherever they’re headed.

“Booking.com is not just about a transaction. We are all about the experience. We can certainly help people find the perfect spot – whether it’s a hotel, a villa or an apartment – in any city or local town in the world.  But what about the people who have a passion but don’t know where to go? Now we have created technology that can unearth the perfect destination – anywhere in the world – tied to the passions of our customer base,” said David Vismans, Chief Product Officer at Booking.com. “Our aim is to connect every traveller with those possibilities which perfectly match their personality, desires and ambitions.”

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