Hotel Jen introduces short ’24 hours in 24 seconds’ city guides

24 hours in 24 seconds – not one moment is wasted in the world’s most succinct and original city guides newly created by Hotel Jen to help guests make the most of their stay. The six 24-second videos and accompanying itineraries are part of Hotel Jen’s “We Are One” promotion celebrating its first anniversary. In just one year, Hotel Jen, the youngest brand in the Shangri-La family, has expanded to nine of Asia’s best cities with 10 Hotel Jen properties.  

Each “24 hours in 24 seconds” video guide will tell a city’s story and capture its most exciting aspects, enabling travellers to make the most of their short breaks and explore authentic local experiences adapted to their fast-paced lifestyles. Viewers will be able to pause a video guide at any time and click through to get details of the itinerary and activities via the dedicated “We Are One” microsite at www.hoteljen.com/cityguide/.

“For the information-overloaded, time-deprived and attention-challenged, the guides provide a fast-paced and unusually real take on one-of-a-kind activities that appeal to travellers tired of stock shots and off-the-shelf recommendations,” said Marisa Aranha, Vice President of Sales & Marketing at Hotel Jen. “We have captured 24 hours of exciting city experiences in a 24-second video through the ears and eyes of ‘Jen’. These cities are more than just spaces. They’re living, breathing and changing worlds, each with their own story to tell.”

Aligned with the Jen persona concept, Jen, a professional hotelier and all-time lover of life, travel and discovery, builds her reputation on the values she holds dear – one of them is a ‘sense of adventure’. To create the city guides, ‘Jen’ embarked on a journey across six cities in six days. The city guides feature some of Hotel Jen’s major city locations, such as Hong Kong, Brisbane, Penang, Singapore, Beijing and Manila. Later, users will be encouraged to create their own one-day city guides, a frame at a time.

In addition to the city guides, Hotel Jen is offering a special We Are One promotion valid through 28 February 2016. The We Are One offer includes room upgrade to the next category, complimentary breakfast and double GC Award Points for Golden Circle members when guests pay the Best Available Rate plus one dollar of the local currency where the hotel is located.

Hotel Jen is located in Singapore; Hong Kong; Manila; Penang; Beijing; Brisbane; Malé; Shenyang; and Johor Bahru.