St. Regis Hotels & Resorts has unveiled Caroline’s Four Hundred, the brand’s first-ever bespoke scent inspired by Caroline Astor, the matriarch of the hotel’s founding family and doyenne of New York’s Gilded Age society. The St. Regis fragrance will be featured at all 35 of the luxury brand’s hotels and resorts around the world and will be retailed as a candle beginning today, followed by a room spray in spring of 2016.
“Scent has the rare ability to transport us to another time and place, in the most intimate way,” said Carlos Huber, the founder of ARQUISTE. “It has been an honor working with St. Regis to capture the brand’s rich history and its modern sophistication in one olfactory experience.”
Inspired by one of the most splendid of “The” Mrs. Astor’s famous balls, Caroline’s Four Hundred takes its name from the 400 notable guests that represented the highest echelons of New York society. The scent captures at once the exotic woods of the ballroom; the potted palms and apple blossoms that lined the hallways; and the light crisp essence of champagne wafting through the crowds. With notes of rich American Beauty roses – her favorite flower – green stems, white lilies and the delicate sweetness of quince, apple and cherry blossom, Caroline’s Four Hundred, embraces all of the blooms that adorned her home on that unforgettable evening in 1900.
“Rooted in New York society with the legendary “400” and entertaining every generation of society since, St. Regis endures as the epitome of glamour,” said Daphne Sipos, Global Brand Director, St. Regis Hotels & Resorts. “We are thrilled that ARQUISTE could capture the spirit of the brand for our discerning guests to enjoy, whether they are staying with us and when they are at home.”
A world-renowned scent designer, architect and historic preservationist, Carlos Huber was the natural partner for St. Regis to create a signature modern scent that reflects the luxury hotel brand’s enduring legacy and timeless allure. A genuine brand enthusiast, Huber calls St. Regis home when he is traveling and entertaining.
Caroline’s Four Hundred candle retails for $80 USD and is available for purchase on the St. Regis brand’s online retail site, www.stregis.com/boutique, as well as www.arquiste.com. The room spray will retail in spring of 2016.
