Swiss International Hotels (China) announced it has signed a Franchise Agreement with YOKO International Corporation of Taipei to develop their business in the Taiwan region. The agreement is part of the companies’ shared strategy to build a solid presence in the Taiwan hospitality market that is strategically located across the straits from Fujian Province in the south of China.
Swiss International Hotels (China) presently owns and operates two hotels in Xiamen and Nanchang with further locations under development in Shanghai, Beijing, Guiyang, Kunming, Hangzhou and Wuyishan.
YOKO International Corporation is a public listed company in Taiwan and is active in various businesses, such as high tech products, surveillance facilities, commercial hotels and overseas e-commerce. YOKO plans to operate 3-5 new hotels across Taiwan within the next five years, the first property being a 270 room hotel in the high-tech development zone of Hsinchu, west of Taipei, that is scheduled to open in 2017.
“We have wanted to enter the hospitality market for some time now and are excited to be aligned with Swiss International Hotels and its brands as a partner. We can benefit tremendously from their extensive experience and know-how,” said Mr. Chou Ming Qing, Chairman of YOKO International Corporation.
“We are delighted to expand our brands into Taiwan,” said Benjamin Yan, Chairman of Swiss International Hotels (China) Group, “We are proud to be associated with YOKO and are confident that the hotels will fill some niches in this relatively mature hospitality market.”
