Four Points today announced a new partnership with ONE World Sports— a multiplatform, sports network featuring exclusive, best-in-class live sporting events—to offer guests instant access to sports competition from around the globe with the touch of a finger.
Starting this Fall, Four Points properties across North America will offer guests unlimited live streaming access to the most exciting global sports events (and watch highlights from past games) through the Watch ONE World Sports app on iPads at every hotel pub.
Road warrior sports fans can tap into the action, ensuring they never miss a point, goal or run. Every Four Points signature Sports Ticker stationed throughout the hotel’s public spaces will stream scores provided by ONE World Sports. Additionally, Four Points will host ONE World Sports viewing parties at its North America hotels throughout the year.
Four Points has a long-standing passion for sports, and travelers know they can always pull up a stool, order a pint of the Four Points Best Brew™ on tap— the local craft beer selected by each hotel— and settle in to root for their favorite team. And now, in partnership with ONE World Sports and its streaming global feed on the Watch ONE World Sports app, game day just got bigger and better with easy access to sporting leagues from around the globe including the England National Cricket Team, Yomiuri Giants (Japan), Kontinental Hockey League (Russia/Europe) or the OneAsia Golf tour. The Four Points brand’s partnership with ONE World Sports will also include on-air commercials, branding of short-form custom program segments and complete integration in all network programming.
“An ice cold local craft brew and sports on digital demand – it’s really the perfect combination when traveling for business or pleasure to any one of our nearly 200 hotels around the world,” said Brian McGuinness, Global Brand Leader, Starwood Specialty Select Brands. “At Four Points, we’re continuing to reinvent the travel space by giving our guests everything that matters most, with no hassle or fluff. ONE World Sports delivers the best in international live viewing sports access and is an ideal addition to our signature Four Points Pubs.”
“ONE World Sports is excited to welcome Four Points as a founding partner and the exclusive hotel of the network,” said Alexander “Sandy” Brown, President & CEO, ONE World Sports. “With nearly 200 hotels in more than 30 countries, Four Points is the ideal ONE World Sports partner as we are both fast-growing brands catering to an audience who expects high quality at a great rate. We look forward to showcasing our partnership through on-air programming, unique content and proprietary events.”