Marina Bay Sands has made a US$180,000 grant to the Hospitality Sales and Marketing Association International to develop the association’s chapter in Southeast Asia.
The grant will help HSMAI develop membership and fund educational programs in the Singapore market and South East Asian region. During the three-year period from 1 April 2015 to 31 March 2018, HSMAI will conduct industry events, recruitment sessions and educational programmes, covering areas such as sales, marketing and revenue optimization.
“The grant provides funding that allows us to develop a strong brand in the region and advocate and educate hotel sales, marketing, and revenue management professionals.” said Bob Gilbert, CHME, CHBA, President and CEO of HSMAI. “HSMAI plans to develop additional educational programs there following the launch of HSMAI AsiaPacific Revenue Optimisation Conference (ROC) which debuted in Singapore on April 22nd and a Chief Revenue Officer Executive Roundtable on April 23rd.”
Mike Lee, Vice President of Marina Bay Sands, said, “Marina Bay Sands is pleased to support the development of the Southeast Asia Chapter of HSMAI. The markets in this region are thriving and so is the need for greater educational resources and professional training for members of the hotel sales, marketing, and revenue management industries. As a thought leader, we hope to share our expertise and play a part in contributing to the region’s business landscape. An educational association such as HSMAI can help hoteliers navigate emerging trends, optimize their revenue performance and attract new customer segments to markets such as Singapore.”
Jackie Douglas, President of HSMAI Asia Pacific said “We’re excited to be partnering with Marina Bay Sands as we implement our strategy in South East Asia. The additional funding will allow us to develop more educational programs and content for the industry, and to expand our South East Asia Chapter, to better serve hoteliers in global brands, local chains and independent hotels.”
Marina Bay Sands, which will be positioned as a Platinum Educational Partner for the chapter, will host two educational events for the Singapore chapter each year.