Loews launches new luxury brand: Loews Regency - Insights

Loews launches new luxury brand: Loews Regency

Loews Hotels & Resorts has announced that it has completed the acquisition of the 155-room Mandarin Oriental San Francisco Hotel, which has been renamed the Loews Regency San Francisco. The Loews Regency San Francisco joins the Loews Regency New York, to create a distinct luxury brand, Loews Regency. The Loews Regency New York, which recently underwent a $100 million renovation opened its doors more than 50 years ago. 

Loews Regency San Francisco

The Loews Regency brand will combine top-notch amenities and conveniences, and will offer three distinctive qualities:

  • Location – Situated in the most sought after locations within a destination.
  • Service – Approachable luxury with a personalized style that is warm and engaging.
  • Energy – Featuring vibrant lobby bars and lounges, as well as a culture that exudes sophisticated, modern and comfortable touch points. Additionally, each location will have its own Power Breakfast. The famed Power Breakfast was first established in New York and is now a storied institution that attracts top professionals and celebrities to the Loews Regency New York.

“The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience,” said Jonathan Tisch, Chairman of Loews Hotels & Resorts.

Located in the heart of San Francisco’s Financial District, the Loews Regency San Francisco is situated on the top floors of San Francisco’s third-tallest office building, showcasing uninterrupted views of San Francisco and its bay. The hotel features 155 guest rooms, the Brasserie S&P restaurant, over 5,000 sq. ft. of meeting space and a new 8,000-square-foot spa and fitness center.

With the addition of the Loews Regency brand platform, Loews Hotels now operates three distinct brands – Loews Hotels & Resorts, a leading brand in the upper-upscale category; Loews Regency, within the luxury category; and The OE Collection, launched earlier this year, is a management-based platform to support existing or newly built independent hotels, mostly in the upper-upscale and lifestyle categories.

Loews Regency San Francisco is the eighth addition to the Loews Hotels portfolio announced over the past three years.  Loews Hotels opened the 400-room Loews Chicago Hotel on March 2nd and continues to seek to grow its three brands in gateway cities and resort destinations.

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