Starwood Hotels creates intimate musical events for guests - Hear the Music See the World - Insights

Starwood Hotels creates intimate musical events for guests – Hear the Music See the World

SPG MusicStarwood Hotels & Resorts has created an in-hotel music series called Hear the Music See the World, available to Starwood Preferred Guest (SPG) members, through its partnership with Trevanna Entertainment. The SPG loyalty program also gives its members easier access to tickets to the world’s major music festivals.

Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts, said: “Music moves our members, so we’re making this year’s program even more memorable, which will deepen our relationship with our most valuable guests.”

“Through SPG’s music program, we’re redefining what loyalty programs can do. We’re continuing to cultivate loyalty beyond reason with all of our members by providing them once-in-a-lifetime access to music’s top talent and the chance to see amazing performances from the comfort of SPG’s luxury suites in some of the world’s best venues,” he added.

Some of the musicians lined up for this year’s music series include John Legend, Nate Ruess and Bastille.

Musicians like the intimate setting

“There is nothing better than getting up close and personal at small venues with fans who love music as much as I do,” said John Legend. “I get to perform for these devoted fans in the most beautiful settings at the most incredible hotels in the world. SPG delivers what matters most to us – bringing music to the people.”

For more information about SPG’s 2015 music program visit:


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