Global Hotel Alliance (“GHA”) has announced Viceroy as its latest member brand, expanding the Alliance’s presence in North America, the Caribbean, Indian Ocean and the Middle East, with some of the hospitality brand’s most luxurious properties being incorporated into the Ultratravel Collection. Additionally, Viceroy’s Urban Retreat properties in San Francisco and New York City have also joined.
Positioned as a full-service modern luxury hotel brand, Viceroy is the flagship brand of Viceroy Hotel Group, delivering an array of 5 star hotels and resorts located across the world. With hotels in five locations globally: Mexico, US, Caribbean, Maldives and UAE and future properties located in the Middle East, Portugal and Colombia, Viceroy offers a stunning collection of hotels and resorts to choose from, further enhancing GHA’s current portfolio.
Chris Hartley, GHA’s CEO, is thrilled to welcome the contemporary lifestyle brand to the GHA family: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our DISCOVERY loyalty programme, with a stronger emphasis on the individuality of our member brands. We feel privileged to have Viceroy’s prestigious properties included within our portfolio, both under GHA as well as Ultratravel Collection; and we are now able to offer our 5.4 million DISCOVERY members an even larger variety of hotels to choose from.”
Bill Walshe, Viceroy Hotel Group CEO, is excited about the opportunity of the company’s properties joining both GHA and Ultratravel Collection: “GHA is a unique proposition, co- created with real travelers seeking timely and authentic recognition. As a leader in modern luxury hospitality, it is Viceroy’s privilege to join a movement that believes in the personal currency of ‘life long memories’ as the ultimate expression of loyalty. We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”
The integration of Viceroy Hotels & Resorts into GHA and Ultratravel Collection will be completed by the beginning of April 2015, bringing GHA’s network to over 550 hotels and 31 independent brands.