Marriott’s Moxy sets aggresstive growth goals in Europe

Marriott International has announced plans to open 2,700 Moxy hotel rooms in key cities throughout Europe by end 2016.  With a goal of 150 Moxy hotels and 25,000 rooms by 2020, the company expects to sign at least 4,200 rooms in 2015 alone. 

Moxy Europe

The announcement follows the successful debut of Moxy Milan Malpensa, Italy in September 2014 and the news that the brand is entering the U.S market with eight identified properties slated for major metropolitan locations, including three in New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.

“The launch of Moxy Milan was a defining moment for the brand; its first hotel in a gateway city that has met with widespread approval.   Its continued expansion in the U.S will extend its appeal to new markets and help to establish it as a truly international brand”, said Amy McPherson, president and managing director of Marriott International, Europe.  “We expect that the next few years will show significant growth, helping to build brand presence so travellers can familiarise themselves with a new affordable design hotel concept.  We look forward to the future and what it brings for Moxy!”

In partnership with Vastint Hospitality as the owner and developer and franchise partners, Nordic Hospitality and ZLEEP Hotels for Moxy Copenhagen, the following Moxy hotels are expected to open by end 2016:

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  1. Moxy Munich Airport, Germany – located five minutes from the main terminal – winter 2015
  2. Moxy Eschborn, Germany – located 10 minutes from downtown Frankfurt and 15 minutes from Frankfurt Airport – early 2016
  3. Moxy Frankfurt Gateway Gardens, Germany – located in the campus of Gateway Gardens , walking distance to Frankfurt Airport terminal 2 – summer 2016
  4. Moxy Aberdeen Airport, UK –  mid 2016
  5. Moxy Berlin Ostbahnhof, Germany – near Alexanderplatz, Prenzlauer Berg and the River Spree – early 2016
  6. Moxy London Royal Docks, UK – close to the ExCel Exhibition Areas and Canary Wharf – autumn 2016
  7. Moxy London Stratford, UK –  next to Europe’s largest Shopping Center and adjacent to the Olympic Park – summer 2016
  8. Moxy Oslo Exporama, Norway- next to one of the largest exhibition grounds between Oslo and Oslo Airport – summer 2016
  9. Moxy Copenhagen, Denmark – close to Scandiagade which has seen much development in recent years for offices, retail and residential developments – summer 2016
  10. Moxy Essen, Germany – located right in the city centre of the West German City of Essen, a short walk from one of the busiest train stations in Germany – winter 2016
  11. Moxy London Heathrow Airport, UK located on Bath Road with quick access to Heathrow’s Terminals – winter 2016

Defined by attitude rather than affordability, Moxy Hotels redesigns the traditional economy hotel experience, allowing guests to work, play, connect and enjoy whilst surrounded by bold design and contemporary style.  With its vibrant lobby spaces, 24/7 self-service grab and go, ample plug-ins for personal devices and free Wi-Fi, Moxy aims to surprise budget-conscious travellers with a thoughtful, spirited and fun guest experience.

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