SiteMinder has analysed the top 10 sites that gave back the most revenue to its hotel customers over the past year.
2014 was notable for the further consolidation of OTAs, the rise of meta search, the launch of TripAdvisor’s Instant Booking tool and the continued prevalence of the major GDSs – but also the ongoing, fast-moving shift toward direct bookings, which continues to be the big disruption within the channels space as hotels look to take more control over the costs to distribute their room inventory online. Through all the movements that continue to impact the industry, technology remains key.
Based on gross booking revenue facilitated by SiteMinder’s distribution products from 1 January to 31 December 2014, here were the top 10 booking sites for its customers globally in 2014:
