The leading minds in hotel Revenue Strategy will convene 22 September for the second annual Revenue Strategy Forum Hong Kong to discuss ways hotels can optimize their pricing and distribution in all market environments, especially in preparation for an inevitable dip in the industry cycle. Hotel ICON will host the daylong conference, which will feature insights from leading hotel executives.
With hotels challenged by the continued growth of third-party intermediaries and the further commoditization of the hospitality industry, the industry’s leading practitioners from the fields of revenue management, marketing, sales and distribution will meet to discuss how all hotel stakeholders — GMs, DORMs, sales and marketing leaders, owners and asset managers — can implement revenue strategies to tackle current and future distribution complexities.
“Entering its second year in Asia, RSF has quickly become a critical program to develop new ideas that will shape the future of hospitality,” said Patrick Bosworth, Co-founder and CEO of Duetto. “We are excited to expand this forum to bring even more innovation forward and develop new revenue strategies alongside hotel owners, asset managers and brands.”
The event combines education, networking and high-level information exchange among an anticipated group of more than 100 hotel senior executives from brands, ownership groups, management companies and respected industry leaders who are responsible for increasing revenue and optimizing demand.
“The hotel market in Asia has continued to become more competitive, with a crowded field of international brands and pricing pressures from outside the industry,” said Richard Hatter, General Manager of Hotel ICON. “As a teaching hotel, Hotel ICON is very excited to partner with Duetto to host the region’s second annual Revenue Strategy Forum. We are bringing together thought leaders from throughout the region to discuss how the emerging discipline of Revenue Strategy can help hoteliers enhance profit and performance and, ultimately, improve our guests’ hotel experience — as we maximize the value of our hotels’ best assets.”
EVENT HIGHLIGHTS
Keynote: Break the Cycle and Win the Next Downturn
Patrick Bosworth outlines specific revenue strategies that will sustain hotels’ success through good times and bad by outperforming the competitive set and taking market share.
General Session: Digital Disruption and the Intensified Battle for Bookings
Are loyalty-led direct-booking efforts sustainable? A panel of senior executives addresses this and the overall state of the digital marketplace.
Speakers
Moderator: Yeoh Siew Hoon, WIT
Richard Hatter, General Manager, Hotel Icon
Boon Sian Chai, Senior Director, Market Management Asia Pacific, Expedia Althaf Mohamed Ali, Vice President of Sales & Marketing, Aitken Spence Travels (Pvt) Ltd
Janice Chan, Senior Director, Starwood Hotels & Resorts Asia Pacific
Masterclass: Mastering Revenue Management
Marco Benvenuti, Co-founder of Duetto, leads an intensive course in revenue management that combines theoretical principles with practical examples, using Hong Kong and Hotel ICON as a case study.
Get Personal: The new Rules for Hotel Marketing
Attract the right customers and drive more direct and profitable bookings through improved online, search engine, mobile and social media marketing.
Speakers
Moderator: Bernard Quek, CEO, Global Hospitality Solutions
Philip Schaetz, VP Sales and Marketing, Marco Polo Hong Kong
Wayne Hu, VP Strategic Marketing, Regal Hotels International
Patrick Sin, Director of Sales, Marketing, & Revenue, Hotel ICON
Michelle Wu, General Manager, Marketing, OVOLO Hotels
[button link=”https://www.eventbrite.com/e/revenue-strategy-forum-hong-kong-tickets-26358733682″ color=”default” size=” stretch=” type=” shape=” target=”_blank” title=”Revenue Strategy Forum” gradient_colors=”|” gradient_hover_colors=”|” accent_color=” accent_hover_color=” bevel_color=” border_width=”1px” icon=” icon_divider=”yes” icon_position=”left” modal=” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=” alignment=”left” class=” id=”]Register Now[/button]Register now for $299 and join the discussion to learn new ways to improve your Revenue Strategy.
