How to pitch your brand to the press

Don’t miss out on the presentation at USATT from Felicity Carter, the editor of one of Europe’s leading trade magazines, as she gives visitors the blueprint to a successful story pitch.

Felicity Carter is editor-in-chief of Meininger’s Wine Business International Magazine, the world’s only global, English language wine business magazine. Published in Germany, it has subscribers in more than 40 countries. A wine judge, Felicity has judged in Portugal, Germany, Bordeaux, Brussels and Georgia, and in 2015 formed part of the ‘empowerment of women’ panel for Wines of Argentina’s national wine competition.

Felicity is a regular speaker at international wine events, from ProWein to Wine Vision in London. She previously wrote for major Australian publications, including The Sydney Morning Herald and The Australian newspapers, and has worked as a senior copywriter in blue chip advertising agencies. Watch the presentation below on How to pitch your brand to media.

Looking to grow your US distribution?

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. BTN successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the US beverage industry.

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If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA. It is also perfect for wineries, breweries and distilleries looking to find distributors and importers in USA as well as  USA importers looking to grow distribution in other states. The event is themed such that all trade attendees are open for business. The event is B2B ONLY with the sole purpose for exhibiting brands to connect with new buyers and vice-versa.

WHO SHOULD EXHIBIT?

Domestic and International Wineries, Breweries, Distilleries looking to meet with Importers, Distributors, Retailers and Press of USA. If you are a US importer and looking to meet other state distributors and retailers, you qualify to exhibit.

WHO ARE THE VISITORS / BUYERS?

Wine, Beer and Spirits Importers, Distributors, Retailers, Chains and Press of USA.

WHEN AND WHERE?

  • Buyers Trade Tasting  – May 16-17, 2017 – Metropolitan Pavilion, New York City
  • Keynote Speakers & Educational Conference – May 16-17, 2017 – Metropolitan Pavilion, New York City
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