As with any management career, hospitality revenue managers are in constant need of self-development and improvement, but there have been few effective avenues for them to pursue in this respect. With this in mind in 2011, HOSPA launched its highly acclaimed ‘Revenue Management Education and Training Programme (ETP)’ – specially designed for the needs of today’s busy hospitality revenue managers.
Unique in the UK, the programme was a natural follow-on from HOSPA’s popular ‘Financial Management ETP’, successfully run for over 23 years. Since its launch, the popularity of the Revenue Management ETP has grown year-on-year; and to avoid disappointment, I want to draw potential candidates’ attention to the fact that the 9 March deadline for applications for the course is fast approaching.
Accredited at undergraduate level, our Revenue Management programme has been specifically written for the hospitality sector by specialist educators and industry experts. One of the great advantages of the course is that it’s delivered online, with self-study materials to enable learners to continue in full-time work whilst studying with us. But don’t just take my word for that. Hear what HOSPA Revenue Management Student of the Year 2014 Sharon Murphy – Revenue Manager at The Malton Hotel, Killarney, Co Kerry, Eire – has to say: “When the revenue manager role in our property was offered to me, I knew that this was my opportunity to gain hospitality specific training. And for me, HOSPA stood out as the Association that would not only meet my training requirements but, equally importantly, would also accommodate and support online training while maintaining full-time employment. The HOSPA Revenue Management ETP has provided me with the foundation, tools and strategies to implement a revenue management culture. And, while it is a relatively new element in our overall hotel strategy, its importance is now recognised and the resulting revenue growth speaks for itself.”
So what are the key benefits of our Revenue Management Programme? The HOSPA ETP:
- provides the practical skills and understanding required to manage the revenue management function in a hospitality unit
- enhances career development in this rapidly growing and dynamic field
- leads to Associate Certified (Revenue Management) membership of HOSPA on completion.
In addition to their study packs, all learners log into our online classroom – with access to experts on each subject, additional resources and EBSCO’s online library of academic and business journals. The HOSPA programme utilises both contemporary terminology and industry specific examples. It is assessed through work-based and academic assessments, meaning learners can put theory into practice by applying what they learn online directly to the workplace.
The cost of the course is minimal, relative to the value a hospitality revenue manager brings to a business. The closing date for entries of 9 March 2015 is when the course goes live online; and candidates need to apply to Wayne Gosden at HOSPA’s Professional Development Office on email: wayne.gosden@hospa.org or telephone: 01202 889430.
