A Recent survey showed that around 85% of travelers repeat their holiday destinations… As an entrepreneur in the hospitality industry, does my business show a consistent performance graph year after year?
In the United States, great weather and good prices and a memorable experience bring vacationers back to the same destinations to get exactly the same goodies. The coast of Florida is a popular holiday spot in the states and year after year several Americans flock here for their perfect vacations, followed by Las Vegas, the Caribbean, California and Hawaii.
Latest Travel Trends influence a lot!
Current trends show that the average traveler has impacted the graph in a different way. The whole approach to travel and leisure is varied from person to person. People come to a holiday destination with several expectations and have already framed a picture perfect experience in their minds and it could be quite a handful to live up to those expectations. Here are some points which cover what most people are looking for.
1) Reinvigorating Properties:
Trends itself speak not only just about how you attend the visitors but also how you serve your visitors or customers better. It covers so many aspects like the ambiance, hospitality, prompt services, etc. You have to make each visit a new and refreshing experience for every visitor. Re-doing your upholstery, changing your interiors, renovating the lobbies of your hotel would add some zing and interest as well. Keep your reception, rooms, restaurants, bars, fitness center, etc in league with the changes in technology and current business trends.
2) Online booking is booming…
With the internet gaining popularity people have taken to booking & researching online. It is estimated that around 114 million+ people run researches while 94 million people actually make travel reservations online this years. We can definitely hope to see more growth & stabilization in the coming years, because more than 50% of travel bookings are made on the internet.
3) Uneven market bounce back:
Most of the bulling markets in U.S. have shown a major comeback ever since it was hit during the recession. However several secondary & tertiary markets are yet to recover. There has been an unequal distribution on demand & average rate.
4) How distribution channel Ontogenesis manages pricing:
One of the most vital roles for hotel owners & operators is to stay at the top of the distribution channel, amongst so many options such as mobile changes, digital medium and so on. A thorough understanding and efficient control of the distribution channels would help you optimize expenses and streamline work flow to generate competitive costs for visitors.
5) Brands will be impacted the most:
Brands would be hit the most as there has been a steady decline in demand, which calls for competitive pricing in order to stay afloat in the market.
6) Social Media:
Have you been able to tap the huge potential of Social Media marketing, it's the best medium for instant and free publicity and the best place to run a diverse marketing campaign and you are sure to get immediate responses as well. These campaign results would help you implement reforms to improve your prospects.
Experts predict the following travel trends for 2013
Predicting the future of the market in the hotel industry & how it will go beyond!
Every business aims at growth & marketing and is crucial for sustenance as well as for better growth whether it's a new, branded or non branded hotel. Here's how you can grab business.
!) Focus on consumer:
In 2013, main focus will be on the consumer and how to conduct business. Taking well established and branded companies as an example would help you improve your flaws. A transparency with all visitors and value additions for those who return or are prime customers is a good way of maintaining ties with customers.
!!) What customer are Actually looking for?
Value added services are appreciated in every business. So depending on your verticals try to find out what visitors or customers are actually looking for, beyond the regular services? Have we been able to meet these expectations, one such example is mobility services for comfort.
From a technology perspective, remember that marketing can be done across several media and platforms. Social media is an excellent option, it is the most vast and dynamic platform. You have to be absolutely ready to tap these platforms and exploit them for better results.
Experimental Travel:
Again I would stress on the customer experience, the aim lies in rendering exceptional services such that they have a memorable time and would always prefer to return. Experimenting and going out of the way to provide services that are otherwise not provided would give you the upper hand.
What people experienced might be useful for you!
1) Deal with Business complexities & work towards process optimization to improve cost structures & build competition. 2) Increase consumer loyalty & experience for better results. 3) Identify and Realize market opportunities & jump in to it! 4) Technology will give handsome returns in the coming days. 5) Run a feasibility with your current economic environment & financial position. 6) Build consumer confidence & reinforce.
