Where’s the Next Big Opportunity in the Global Travel Industry?

By Russell Flannery

The Boston Consulting Group and TripAdvisor China came out with a good report on Friday that details how Asia is poised to greatly increase its share of the global travel business. 

Some 49% of passenger traffic globally will be within the Asia-Pacific region or between the region and the rest of the world, up from 37% today, said the report titled "Winning the Next Billion Asian Travelers – Starting with China."

China's travel market will grow at a compound annual rate of about 11% from 2012 to 2030, said the survey.  

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International hotels chains will increasingly face off against rapidly growing Chinese chains such as Home Inns and 7 Days Inn; listed online travel services such as Ctrip and Qunar, a subsidiary of search giant Baidu , are in line to benefit, too.  Qunar went public on the Nasdaq last month, gaining 89% on its first day of trade.

Though far from China,  the U.S. is seen as a good place to visit by young affluent mainland travelers, the survey found.  Chinese visitors will account for 9% of visitors to North America by 2020, up from 4% today.

Source: Forbes

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