Radisson Blu maintains its pole position as Europe’s largest upper upscale hotel brand – both in number of hotels and number of rooms in operation, as per the 2014 European Top 10 Hotel Brand Ranking by MKG Hospitality.
The ranking includes 28 countries within the European Union. Radisson Blu’s European portfolio is bigger than the competitors in the same segment such as Hilton, Marriott and Sheraton. Radisson Blu expands to 177 hotels and 41,247 rooms in Europe.
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“We are proud to keep our market leading position in Europe, where upper upscale segment is highly competitive. We take great pride in our Scandinavian heritage, having brought to the world its very first designer hotel styled by legendary Arne Jacobsen. The brand has today become a key global player – in fact, Radisson Blu is the largest upscale brand in more than 10 European countries, signalling our strong foothold ,” commented Eric De Neef, Executive Vice President & Chief Commercial Officer at the Rezidor Hotel Group.
“We will continue to invest in our stylish, sophisticated and iconic portfolio, expand our geographic coverage in home and emerging markets, and delight guests with our signature Yes I Can! service,” continued Eric de Neef.
Radisson Blu is one of the core brands of the Carlson Rezidor Hotel Group, and is present in major cities and at prime locations. Boasting a collection of several award-winning hotels, Radisson Blu is famous for its contemporary room styles, distinctive bar & restaurant concepts, and creative offers like “Experience Meetings” and “100% satisfaction guarantee”. Radisson Blu is also the first international hotel brand in Europe to offer high-speed internet access or free, and that since 2005.
Europe is Radisson Blu’s heartland featuring flagships like the Radisson Blu Hotel, Berlin with the world’s largest indoor cylindrical aquarium in the lobby (shown in the photo above); the Radisson Blu Waterfront Hotel & Congress Center Stockholm, one of Sweden’s most environmentally friendly built hotels and Scandinavia’s largest conference facilities; and the Radisson Blu Hotel, Zurich Airport with a 16meter high Wine Tower in the lobby.
Built on strong European roots, Carlson and Rezidor are driving further global alignment and development of Radisson Blu brand across the Americas and Asia-Pacific. “As a global player on the rise, we want our guests to experience the same world-class standards of hospitality everywhere they travel. A truly global brand organization also drives truly global financial results, and maximum leverage of the global distribution and sales systems,” added Eric de Neef.
