Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the debut of Allure Caramel, by Karisma in Belgrade, Serbia. The introduction of Allure Caramel represents Allure Hotels’ first property in Europe and third property within the brand’s emerging portfolio of boutique city hotels that reflect the culture of each destination.
“The opening of Allure Caramel, by Karisma is a significant milestone,” said Ruben Becerra, Vice President of Corporate Affairs & Business Development for Karisma Hotels & Resorts. “We are confident that the hotel’s location in Belgrade – one of the oldest cities in Europe, ideally situated between the east and west – and unique intrinsic appeals coupled with Karisma’s unparalleled and established commitment to delivering top services and amenities will make for a successful expansion of Allure Hotels into Europe.”
Allure Caramel (formerly Admiral Club Hotel Belgrade) combines a rich heritage, historic charm, and classic style with current-day comforts, personalized service, and thoughtful amenities to spoil the senses amidst the heart of Serbia’s dynamic capital.
Allure Caramel is deeply rooted in the culture of Belgrade; it was originally built by the city’s former mayor in 1927. Mayor Vlada Ilic was one of the most prominent industrialists of his time and a celebrated humanitarian. He achieved countless milestones during his tenure, including the construction of Church St. Sava, which today ranks amongst the ten largest churches in the world; the establishment of the Belgrade Zoo, a landmark amidst the metropolis; and the former villa, which represents one of the outstanding achievements of Belgrade interwar architecture.
Allure Caramel, as the villa is now known, presents a style influenced by the Russian Empire, French Empire, and Italian Baroque, affording guests an authentic boutique city hotel experience like no other set in an art gallery scenario. Reminiscent of a medieval castle, the hotel’s ceremonial entrance is adorned with classic columns, ionic capitals, balustrades in wrought iron, tile ornamentation windows, and sculptural ensembles by sculptor Zivojin Lukic, whilst the architect that was commissioned for the villa is Aleksandar Djordjevic, the royal architect who also designed the White Palace, an award-winning design within the Royal Compound in Belgrade.
Designed for contemporary adults who travel to experience the vibrant culture that defines Belgrade, Allure Caramel ensures serenity and comfort within the bustling city. Located in Old Town within walking distance to the Bohemian quarter, guests have easy access to the city’s oldest historical landmarks, many respected art institutions, numerous national and international conferences and fairs, and much theater, film, music, and other events, which take place year-round within this important cultural center.
Allure Caramel marks Allure Hotels’ entry into Europe and is a part of Karisma Hotels & Resorts’ expansion plans. According to Mr. Becerra, Karisma Hotels & Resorts will open some five Allure Hotels over the next five years as well as new beach properties in the Caribbean and Europe, beginning with Azul Sensatori Jamaica, a chic and contemporary designed hotel opening in Negril, which opened late last year and is already undergoing expansion. The plan will continue to unfold in Europe with additional hotels in Croatia, Slovenia and Northern Italy, operated under the brand Karisma Hotels Adriatic.
