“After a great run down the West Coast last year, we are thrilled to kick off our East Coast tour,” says Guy Rigby, Vice President of Food and Beverage, Americas. “The food truck concept allows us to pair our commitment to innovation and quality with a dynamic setting that provides
The truck will spend up to six days in each destination on the tour, making stops at key landmarks and attending events including Philadelphia’s LOVE Park, Piedmont Park Farmers Market in Atlanta and the Food Truck Roundup in Wynwood, Miami. In New York, the Food Truck will spend a day outside the iconic Kleinfeld Bridal giving away miniature wedding cakes.
Street-food menus created by local
Beyond providing diverse culinary experiences, the Food Truck is a charitable endeavour. A portion of Food Truck revenue from each participating hotel will be donated to a local charity in each market. Charitable causes include breast cancer awareness, foster care, education, and paediatric oncology research.
The complete schedule of 2014 tour dates is as follows:
- September 15-20: Boston, Massachusetts
- September 22-27: Philadelphia, Pennsylvania
- September 29 – October 4: New York, New York
- October 6-11: Baltimore, Maryland
- October 13-18: Washington, DC
- October 20-25: Atlanta, Georgia
- October 27-28: Orlando, Florida
- October 30 – November 4: Palm Beach, Florida
- November 6-11: Miami, Florida
In addition to the savoury delights available on the road, participating hotels are spotlighting unique beverage creations from the following brands: Bacardi Superior Rum, BOMBAY SAPPHIRE Gin, Cointreau Orange Liqueur, elit by Stolichnaya, The Macallan Scotch Whisky, Patrón Tequila, and Cambria Estate Winery Katherine’s Vineyard Chardonnay. Additional supporters of the tour include evian/Badoit Waters, Red Bull Energy Drinks, Coca-Cola, Caffè Umbria Artisan Coffee Roaster, Rishi Organic Teas, FeverTree Beverages, PSAV, OpenTable, and IHS.