Facebook, Instagram, Twitter – social sharing of images is the new norm. It is the lens through which people see things today and how they share experiences with friends and family. SpringHill Suites by Marriott believes that art is everywhere – on the side of a building, in a glass and on a plate. As travelers hit the road this summer, the brand is challenging Americans to take time to stop, look around and capture the moment.
Today, the brand launched a multi-platform campaign called Art is Everywhere, aimed at aggregating travelers’ artistic finds within creative categories such as “Art in a Glass” and “Me, Myselfie, and I.” Art is Everywhere features an online gallery with social sharing capabilities where visitors’ images are curated and showcased by theme. A sweepstakes component rewards entrants with creative prizes aligning with each bi-weekly theme.
“SpringHill Suites has always embraced art in our communities, through events such as ArtNight and with our Fresh Artists partnership,” said Janis Milham, senior vice president, Modern Essentials and Extended Stay brands. “Art is Everywhere is an extension of our commitment to furthering art appreciation. It encourages our guests and fans to take notice of the beauty that surrounds us all. When you look, you will find unexpected surprises everywhere.”
It’s easy to participate in Art is Everywhere. Simply post a photo via Twitter or Instagram using #ArtisEverywhere and tagging @SpringHillSuite on Twitter and @SpringHillSuites on Instagram. Images can also be posted via Facebook, Twitter and Instagram at ArtIsEverywhereGallery.com.
As an extension to the online gallery and to kick off this campaign, SpringHill Suites commissioned art experts Amani Olu in New York and Mat Gleason in Los Angeles to curate local Art is Everywhere tours highlighting off the beaten path destinations in their respective cities. The tours showcase art galleries and street art but also carousels, restaurants, doughnut shops and more. These specially curated tours are aimed at encouraging both locals and tourists alike to embrace the variety of art forms around them. With plans to curate additional tours around the country, SpringHill Suites encourages its fans to capture and submit their favorite artistic destinations at home and on the road this summer to the Art is Everywhere gallery.
SpringHill Suites began its journey of connecting travelers to art with ArtNight, its award winning experiential platform. These gallery inspired events, held in hotel lobbies, invite local artists to display their work for guests to enjoy. SpringHill Suites also took its exploration of local art on the road with a travel photographer and blogger who sought out indigenous artists and art forms in 10 cities across the United States, capturing his journey and photos on SpringHill’s Facebook page.
