The Ritz-Carlton knows the value of a photo is not only its aesthetic quality, but in the memory that it prompts. Enhancements to the luxury hotel company’s app went live today, allowing the creation of personalized travel posters on smart phones and tablets to all Ritz-Carlton App users.
The beautiful island sunset you just enjoyed over a glass of wine can now be personalized with a travel stamp, custom frame and caption and instantly uploaded to Facebook, Twitter, or Instagram. The Ritz-Carlton is renowned for the importance it places on creating indelible memories for its guests. Providing a digital tool to curate a memory-evoking travel poster is an extension of a commitment to make every travel experience at each Ritz-Carlton hotel or resort a special moment.
“A picture is worth a thousand words and a beautiful way to hold on to the memories we want to preserve” said Ed French, Chief Sales and Marketing Officer, The Ritz-Carlton Hotel Company, L.L.C. “Our guests can now curate their own images with special filters, effects, the ability to crop, to add destination titles, stamps and to create vintage-style posters that capture their favorite travel memories. They will then be able to share their posters across social media channels, or save them to a personal on-device camera roll, storing the travel memory forever.”
The steps to create a travel poster are simple. Upon opening The Ritz-Carlton App, users should click to open the travel posters feature. From there, select the option to access a photo from the album or take a photo. A photo editor tool provides 48 destination stamps, stickers, frames, effects and cropping tools. When completed, the ability to add a caption and post to Facebook, Twitter or Instagram is at the click of a button.
Destination stamps include:
Americas – Arizona, Half Moon Bay, San Francisco, Los Angeles, Lake Tahoe, Palm Springs, California, Colorado, Florida, Naples, Miami, Orlando. Georgia, Maui, New Orleans, Boston, St. Louis, New York City, Philadelphia, Dallas, Washington, DC, Toronto, Cancun
Europe – Vienna, Berlin, Lisbon, Canary Islands, Moscow, Istanbul, Barcelona
Middle East – Bahrain, Israel, Oman, Qatar, Riyadh, Dubai, Abu Dhabi
Asia Pacific – Beijing, Shanghai, Hong Kong, Sanya, Chengdu, Bangalore, Kyoto, Tokyo
Guests are also encouraged to share their poster across social channels using #RCMemories for the chance to have a signature travel moment captured by The Ritz-Carlton and shared on the brand Instagram channel, or on ritzcarlton.com/yourmemories, which displays photos of captured moments as they are shared by guests on Twitter and Instagram and tagged with #RCMemories. As travelers share their personal experiences at Ritz-Carlton hotels and resorts, The ‘Your Memories’ page displays inspiring, dynamic, mosaic-like wall of images that is continuously refreshed.
The Ritz-Carlton App is available for immediate download by visiting www.ritzcarlton.com/app.
