Branding consultant and author Craig Thatcher has signed a contract with eHotelier to distribute his new e-book called ‘Continuous Branding’. The e-book is part of the launch of eHotelier’s new Resource Centre. Craig will also provide a series of articles and a webinar is planned for May 2015.
Professor Peter Jones MBE, Dean of eHotelier Academy says, “We are delighted to be distributing this book as part of our portfolio of e-learning opportunities for hospitality professionals. Craig has crammed nearly thirty years of practical knowledge and experience in to this book and our members will find it very useful.”
The e-book is also available in three parts, which can be purchased separately. Part 1 introduces the concept of Continuous Branding as a tool to help organisations grow consistently and sustainably. Part 2 is a case study based on Rapport Guest Services, a corporate front of house services company in the City of London, which is growing by 20% per annum by using Continuous Branding. The third part outlines the branding journey that all hospitality businesses need to embark on to perform better.
Craig Thatcher adds, “I am really pleased that eHotelier is distributing this book because I wrote it to inspire owners and managers to grow their brands and to help as many as possible to develop their skills and their careers. It is vital that everyone in hospitality understands and harnesses the power of branding. Growing organisations provide fantastic opportunities for everyone involved in them especially for customers, but also for the people who work for them, for their suppliers and for their shareholders.”
