The ‘next generation’ of Vibe Hotels launches in Marysville, Victoria

The new Vibe Hotel Marysville encourages guests to connect with the local area and marks the beginning of TFE Hotels’ journey to refresh and launch its Vibe Hotels.

The new Vibe Marysville is focusing on providing a hotel experience where guests will be inspired and engaged by friendly service and more connected with the local surrounds. It also utilizes a revitalising colour palette and features artworks and interior designs that reflect the area and setting.

The hotel has a spa and well-being facility, as well as a conference centre and exhibition spaces equipped for 300 people, with sophisticated furniture and local art to make each area a hub of inspiration.

On the grounds is the Radius Bar & Grill, a modern Australian restaurant and bar, featuring premium and locally sourced Yarra Valley produce providing locals with a premium dining experience for all occasions – breakfast, lunch and dinner. The name Radius is a playful tribute to the restaurants sourcing 85% of ingredients from within a 100km radius, featuring menus inspired by a ‘paddock to plate’ philosophy and designed by Executive Chef Leigh Colville.

Rachel Argaman, CEO of TFE hotels, said: “We want to position Vibe Hotel Marysville as a place to really connect on many levels, personalising guest experiences with the locale, as well as providing an inspiring and stylish place to stay and meet, with spacious state-of-the-art conference and event facilities. We are thrilled to have been able to support the revitalisation of regional Victoria and we can’t wait to see this exciting project come to fruition.”

Emma Fraser, Group Director of Marketing, TFE hotels, said: “This next generation of our brand is committed to delivering an individualised and authentic experience that speaks to the local area, with a service ethos that will go the extra mile to help and inform our guests of things to do in the area.”

To inform the revitalisation of the Vibe Hotels brand, guests who had recently stayed at a Vibe Hotel during the past 12 months took part in an online panel-based survey. The respondents determined that the new brand look and feel better conveys a sense of youth and freshness: “The new shade of blue is very modern and cool right now – a refreshing change,” said one respondent.

Vibe Hotel Marysville will also play a significant role in regenerating the town of Marysville by bringing independently-minded travellers to the town, post the devastating 2009 Black Saturday bushfires. TFE hotels are working in close partnership with Tourism Victoria and local businesses to further promote tourism to the region.

The development, a 90 minute drive east of Victoria’s capital and close to the Yarra Valley, will provide many new employment opportunities, and is expected to stimulate tourism growth, as well as boost the local economy.

Minister for Tourism and Major Events, John Eren said “The opening of this stunning new hotel represents a major step towards Marysville regaining its position as one of the state’s most popular regional tourism destinations.

Developed collaboratively by the Victorian Government and private enterprise, the Vibe Hotel and Conference Centre offers visitors quality accommodation and facilities as well as easy access to the abundant natural attractions and experiences that the region is famous for.

Guest-orientated service elements will define Vibe Hotel’s next generation hotels:

Rooms that Inspire – Guest’s rooms are a haven in which to relax and feel inspired, with modern and stylish finishes, art and home-grown delicacies in the mini bar reflecting the locale.

A Vibe lifestyle – Comfortable lounges and bars enhance social and collective experience with strategically placed power points and USB plugs to help guests stay connected and communal Hubs to mingle, eat, work and drink.

Vibe connected – Stay connected to your family, friends or work where ever you are. Free Wi-Fi lets you do what you want, where you want.  Vibe Community Connection is an initiative to help support the local community surrounding each Vibe Hotel. As part of this program each Vibe Hotel will support local charities.

Vibe discovery – Vibe Hotels are close to everything you need to immerse yourself in the locale. Team members play host to our guests – as they welcome you to their “home” and we like to share local knowledge and educational information with our guests, to keep them in the know on what to eat, see and do.

Vibe fit – Fit Food menu options, local running track maps, an in-room yoga channel or to enjoy a work out with fellow guests; Vibe Hotels have everything you need to stay fit and healthy while travelling.

Creative conferencing – Vibe meetings are spaces to think, inspire and spur creativity with casual seating and creative breakout areas, note pads filled with inspirational quotes, customised lighting and music, regionally inspired menus, state of the art multimedia and high speed internet.