Embassy by Hilton Colorado Springs, a Hilton Worldwide all-suite hotel near Pikes Peak, has appointed a new Director of Sales, Erin Williams. With a proven track record for success in leadership, team building and sales, Williams has strategic plans to maximize revenue and sales efforts for Embassy Suites by Hilton Colorado Springs, currently in the midst of a property-wide renovation.
“I am thrilled to join the Embassy Suites team during such an exciting phase,” says Erin Williams, director of sales & marketing at Embassy Suites by Hilton Colorado Springs. “With the avid support and enthusiasm from the dynamic Embassy Suites team, I am confident that we will set new expectations and standards for sales success.”
Most recently Williams served as director of sales for Ameristar Casino Resort Spa in Black Hawk, Colo., where she effectively managed budget, led the sales team to meet all sales quotas and personal goals and directed revenue strategy for group sales. Williams also worked as director of sales for Hilton Garden Inn Denver/Highlands Ranch in Highlands Ranch, Colo., where she oversaw group, catering and business travel sales alongside the daily functions of the sales team to help generate hotel revenue. During her time at Hilton Garden Inn Denver/ Highlands Ranch, Williams increased room revenue significantly year-over-year and implemented a lucrative budget and marketing plans.
“Erin’s penchant for success and keen industry insight is invaluable to us as we navigate our sales and marketing strategy through renovation,” says General Manager of Embassy Suites by Hilton Colorado Springs, Jeff Zelkin. “I couldn’t have hoped for a better team player than Erin to take the helm.”
Williams previously held the sales executive position on the area sales team for Marriott International in Denver, Colo., accomplished in expanding and growing account revenue for new and existing accounts as well as uncovering new sales opportunities through thorough research and prospecting. As Sales Manager for Residence Inn Denver Technological Center in Greenwood Village, Colo., Williams focused on saturating the market to uncover new business opportunities and worked with a variety of clients to build lasting relationships while also increasing account revenues.
