Noble House Hotels & Resorts has appointed Catherine Cumings as Director of Sales and Marketing to Pelican Grand Beach Resort, located just steps from the Atlantic in Fort Lauderdale, Fla. In this role, Cumings will provide leadership and oversee the day-to-day operations of the sales and marketing departments, while maintaining focus on the strategic goals of Pelican Grand Beach Resort.
“We’re thrilled to welcome Catherine Cumings to the Pelican Grand team,” said Bob Keesler, General Manager of Pelican Grand Beach Resort. “Cumings’ valuable experience in the resort and hospitality industry, including multi-property environments and record of accomplishments make her ideal for this position.”
With more than 25 years of general management and sales and marketing experience with luxury hotels and resorts, Cumings has an established history of achieving dramatic revenue and market share increases through the execution of targeted, creative and well-planned sales strategies. Cumings comes to Pelican Grand with a diverse background, having gained top-notch perspective working with brands such as St. Regis and PGA National in markets from Florida to D.C., but most notably having successfully opened four luxury hotels and reflagging two five-star properties. Additionally, over the course of her career, Cumings has also served as a hospitality consultant and owned a sales and marketing firm, Just Results, to work for independent hotel and hospitality clients.
Adorning 500 feet of Fort Lauderdale’s pristine beachfront, Pelican Grand Beach Resort — fresh off of a multi-million dollar expansion — couples Old Florida grandeur with seaside elegance to offer a coastal-chic waterfront retreat.
