Jason Herthel, Montage Hotels & Resorts’ President and Chief Operating Officer, announced the appointment of Bob Frear as Director of Sales and Marketing at the first Pendry Hotels property, Pendry San Diego. In this role, Frear will be responsible for all sales and marketing efforts for the hotel, including group and leisure sales activities.
“I am thrilled to announce the appointment of the very first Pendry San Diego associate,” said Herthel. “This represents an incredible milestone not only for Pendry San Diego, but also for the Pendry Hotels brand, and we are delighted that we have attracted a talent of Bob’s caliber.”
Frear first joined Montage Hotels & Resorts in July 2002 as part of the pre-opening team at Montage Laguna Beach. He oversaw the sales efforts that successfully launched the award-winning resort, ultimately setting new RevPAR records in Southern California. Most recently, as Director of Brand Sales for Montage Hotels & Resorts, he was responsible for group and leisure sales, as well as revenue management for the company. Additionally, Frear has been instrumental in developing the company’s regional sales offices in the northeast, southeast and western regions.
Prior to joining Montage Hotels & Resorts, Frear served as Regional Director of Sales & Marketing for Starwood Hotels & Resorts, overseeing resorts in the southwest and Rocky Mountain region including resorts in Phoenix/Scottsdale, Aspen, Tucson and Palm Springs. Bob was on the board of the Visitor Industry Advisory Council for the Phoenix Convention Bureau as well as the Super Bowl Planning Committee. In Scottsdale, he served on the Travel Advisory board for the Scottsdale Visitors Bureau during his 14 year tenure in the market. Prior to this, he worked for The Phoenician Resort in Phoenix, Arizona as Director of Group Sales and over time became the Director of Sales and Marketing. Before that, he worked for The Ritz-Carlton Hotel Company.
Frear attended Arizona State University majoring in Business Administration and Leisure Studies.
