Central Hospitality International (Chi) announced that Tom Thrussell has joined the CHi family to head up corporate marketing as its new Vice President of Brand, Marketing and Digital.
Thrussell is a British native with over 10 years of experience in the marketing field, having worked for leading companies such as American Express and Maybourne Hotel Group. Before joining CHi, Thrussell was the Director of Marketing Operations at Maybourne Hotel Group, which owns and manages Claridge’s, the Connaught and the Berkeley, three of the world’s most distinguished luxury hotels.
“It is very exciting to join such a visionary organization with strategic plans for international growth and I am thrilled to become part of a dynamic management team. I am committed to driving best in class marketing initiatives and building brand awareness to ensure not only the continued success of our existing hotels and resorts, but also that CHi is the natural choice for owners and developers seeking a successful and trusted brand to manage their properties” shares Tom Thrussell, VP of Brand, Marketing and Digital at CHi.
“In the short time since Tom has joined CHi, we have already begun to experience the positive and forward thinking influence that we knew he would bring. 2016 has already presented a positive change, which includes the corporate rebrand from Centara Hotels&Resorts to our new identity, Central Hospitality International (CHi). I believe that Tom will continue to help drive new and dynamic initiatives that will help us further in reaching our goals,” shared Thirayuth Chirathivat, Chief Executive Officer of CHi.
Central Hospitality International (CHi) is the new corporate name for the formerly known Centara Hotels&Resorts. CHi is a global hospitality group, founded and headquartered in Thailand, comprising hotels, resorts, convention centers and spas. CHi currently has 66 properties in its expanding portfolio of owned and managed assets throughout Thailand and in the Maldives, Bali, Vietnam and Sri Lanka along with projects underway in Qatar, Laos, Oman, Turkey and China. The CHi family of brands currently includes Centara Grand Hotels&Resorts, Centara Hotels&Resorts, Centara Residences&Suites, Centara Boutique Collection, Centra Hotels&Resorts and COSI Hotels, spa brands SPA Cenvaree and Cense by SPA Cenvaree, and guest loyalty program CentaraThe1Card.
CHi is part of the larger Central Group of companies, which comprises 9 business groups: Central Department Store Group (CDG), Central Food Retail Group (CFG), Central Hardlines Group (CHG), Central Online (COL), Central Pattana Group (CPN), Central Marketing Group (CMG), Central Restaurants Group (CRG) and Central Group (VIETNAM).
