The National Hotel Miami Beach has announced the appointment of Mario Casal Jr. as Director of Sales and Marketing. Casal will be responsible for creating sales initiatives that drive revenue for the property, as well as developing marketing campaigns that are strategic and innovative to keep up with today’s rapidly evolving marketplace.
Casal has been in the hospitality industry for nearly 25 years, and has devoted his career to the crucial sales and marketing aspects of the business. He has touched various lines of business within the industry, from cruising to hotels and even tour operations. Casal began at Dolphin and Majesty Cruise Lines in 1992 and dedicated more than three years to the company before earning the Sales and Marketing Manager position at Florida Network Tours.
In March 2000 he joined the Surfcomber Hotel, an iconic South Beach property, and served for more than 12 years as Director of Sales and Marketing, exceeding the yearly budget year over year, creating and managing execution of the sales and marketing plan and being instrumental in exciting revenue generating promotions such as the Super Bowl event, which converted the property into the Bud Light resort, generating more than $1 million in revenue. Most recently, he served as Vice President of Sales at Menin Hospitality where he was responsible for the financial success of five properties in Miami and Chicago, including two he opened in Miami.
“We are thrilled to welcome Mario to our team. His invaluable sales and marketing expertise will play a key role in spearheading a new chapter of the National Hotel in Miami Beach’s dynamic hospitality scene,” said Yaser Mohamad, General Manager, National Hotel. “We look to him to reposition, ushering in a new era of evolution and innovation while preserving the historic sophistication of the property.”
A valued member of the Miami Beach and hospitality communities, Casal is an active Board Member of the Miami Beach Latin Chamber. In 2007, Mayor Mattie Bower bestowed him with a key to the City of Miami Beach for his unwavering service to the community.
For 75 years, the National Hotel has been a shining gem of Miami Beach’s world-renowned Art Deco District. Iconic and timeless, the hotel welcomes guests with streamlined elegance, stylish appointments and a stunning oceanfront location in the heart of legendary South Beach. The resort received a 2015 Certificate of Excellence from TripAdvisor and an award from U.S. News & World Report as one of the Best Hotels of 2015.
