Michael George, Chief Executive Officer of Crescent Hotels & Resorts, has announced that the hotel and resort management company has hired Andra Sorensen as Vice President of Sales and Marketing.
Crescent, based in Fairfax, Virginia is a nationally recognized operator of premier hotels and resorts throughout the United States and Canada. Ms Sorensen will be responsible for developing sales strategies, managing marketing initiatives and relationships, and revenue analysis for Crescent-managed properties.
ÒAndra’s proven sales records combined with her advanced experience in multiple sales technology platforms will help Crescent to drive revenue for our managed properties,Ó said Mr George.Ê
Ms Sorensen has over 15 years of hotel, hospitality and sales experience. Prior to joining Crescent Hotels & Resorts, she served as Associate Director of Sales for Starwood Hotels & Resorts Worldwide. Ms Sorensen holds a Bachelor of Science in Marketing from Townson State University in Maryland, and has received more than a dozen awards for her sales performance.
