TheÊMekong Innovative Startup Tourism (MIST)ÊInitiative has announced two new accelerators designed to make it easier and faster for innovative tourism businesses to establish themselvesÊin Cambodia, Laos, Myanmar and Vietnam. The MIST Startup Accelerator will take entries from early stage companies with either travel technology or traditional tourism business plans.
The MIST Market Access Accelerator welcomes applications from mature international tourism startups needing assistance entering the region. Both accelerators will close to applications on March 19. Applicants must demonstrate how they will create jobs, generate positive community impact and contribute to sustainable tourism growth in Cambodia, Laos, Myanmar or Vietnam.
ÒThe MIST accelerator programs give a leg up to tourism investments that create jobs, help local communities, and support entrepreneurship, especially for women,ÓÊsaid Dominic Mellor, Senior Asian Development Bank Economist and Head of the Mekong Business Initiative.
Founders accepted into the MIST Startup Accelerator will attend mini boot camps to further develop their business plans. The top business plans for each country market will win MIST Innovation Grants, with the best overall receiving US$10,000 and the three runners-up receiving US$7,000.
MIST Market Access Accelerator participants will join familiarization tours of relevant Mekong Region markets. Through these tours, they will receive coaching, custom market insights, and introductions to supplier networks and relevant stakeholders.
Participants in both MIST accelerators will pitch their plans to investors, global acceleration programs, and tourism leaders at the Mekong Tourism Forum in June (Luang Prabang, Lao PDR) and APEC Summit in November (Danang, Vietnam). In-country teams will provide additional advisory services tailored to participants’ business needs.
ÒThe Great Mekong Subregion is among the fastest-growing tourism destinations on Earth.ÊStart-ups can disrupt traditional practices to adapt to changing consumer behaviors,Êbut let’s also encourage responsible innovation that enhances the region’s appeal for future generations,Ó said Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office.
MIST is a joint venture of the Mekong Tourism Coordinating Office and the Mekong Business Initiative. It receives regional funding, advisory and technical support from the Asian Development Bank (ADB), the Government of Australia, Amadeus Next, the Pacific Asia Travel Association, and Village Capital. It has been endorsed by young entrepreneurs associations and start-up groups in Cambodia, Lao PDR, Myanmar and Vietnam.
