Eighty-one per cent of travellers take guest hotel reviews very seriously. Though the potential of guest reviews of hotels is largely is underestimated by hoteliers, it can be a key factor for the increase of your hotel revenues.ÊEighty-eight per cent of guests have taken their holiday decision based on the online reviews they have read and 49 per cent say if there aren’t enough positive reviews, they are not inclined to book a stay at a hotel. The more positive reviews your property receives, the greater the chance is for the customer to decide to make a booking, instead of going on with the search for a better offer.
Show guests that their opinion matters
What could be the best way to boost the number of your guests sharing their experience of the stay at your hotel on the web. You might be surprised Ð but it is simple: just ask. Statistics show that when encouraged, guests are happy to give their feedback online. Still, it might be tricky. Simply having reviews won’t do the job, they need to be positive ones. So your first priority is to get the wow effect. ‘Remarkable’ should be the word your guests use when describing their stay at your property. Therefore no effort should be spared to achieve this goal. Only when even the greatest expectations have been met and exceeded, you have happy guests, i.e. positive reviews. This done, you can confidently grab the wave of the good vibe the stay at your hotel has unleashed.
It can be easy, and natural too, for a guest to leave their review
Make it easy for your guests to share their feedback. Surely you don’t think your guests are willing to go the extra mile, but leave a review of your hotel. As a matter of fact, such holidaymakers do exist, these are the angry and disappointed ones. But let’s get back to the rest. Here you can really benefit from a cloud-based PMS software offering an integrated self-service portal and built-in guest mailer. While many wonder when it is most appropriate moment to ask a guest for a review, a much more important issue is how Ð how to really make it convenient and natural for guests to leave a review. Leave it to the guest mailer – the automatically sent personalised post-departure emails to guests to thank them for their stay at your hotel can contain a review link. This way along with your thank you message, a guest is encouraged to do the most natural thing in a world of global connectivity Ð post a review to share their experience and impressions of your hotel. Actually, do you need to wait for guests to leave your property?
Much cleverer is to also take advantage of this review link in the self-service app, too. A simple gesture of your staff sometimes can trigger a guest’s desire to post review and show their appreciation for the great time spent at your hotel. And what about regular guests. Even before arriving, they can act as the best advocates of your property and click the review link on your web reservation system to leave a very positive review.HRAWI strongly contradicted recent surveys suggesting that the Indian hotel industry might have come out of a decade-long slumber. The association said while it might be true for a small section or class of hotels, it definitely did not hold good for the overall hotel industry. It indicated the opposite to be true.
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