HotelPlanner to receive visual content from ICE portal - Insights

HotelPlanner to receive visual content from ICE portal

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Listed among the top 50 travel sites in the world and ranked number one in group travel, HotelPlanner is on track to produce nearly 1 million group leads this year, and is providing group hotel booking services to over 3,000 groups per day. ÊBy licensing its technology, HotelPlanner also provides corporate, government and hotel partners customized solutions designed to advance their group booking business and increase revenue.

1 Million Group Leads

ICE Portal’s visual content management system (CMS) is a cloud-based platform where hotels and resorts are able to manage and distribute their high-resolution visuals. Over 40,000 hotels worldwide use the CMS to deliver their content to travelers via thousands of distribution channels connected to ICE (OTAs, GDSs, search and social sites.)

This partnership will extend distribution for hotels connected to ICE Portal and add value to HotelPlanner’s service. Those browsing hotel rooms on the site will be provided with optimized images that have the potential to increase booking conversion. Brands integrated will see increased group and individual bookings now that HotelPlanner has access to their complete image libraries.

“HotelPlanner is thrilled to partner with industry leader ICE to enhance the visual experience for both our customers and hotel partners. Ê Our state-of-the-art technology and user-friendly interface makes converting easy. ÊOne out of every five groups that interact with us online contracts for rooms, and we expect this number to grow as we make it easier for our users to access quality content through ICE,Ó said John Prince, Co-Founder and CIO of HotelPlanner and Meetings.com.

ÒWe at ICE Portal look forward to seeing improved conversion for our hotel partners on HotelPlanner due to the addition of high quality images from our CMS,Ó said ICE Portal President, Henry Woodman. ÒSince visuals are crucial when booking travel, we believe that HotelPlanner will benefit tremendously and see an increase in bookings on their platform.Ó

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