Staytus has announced its official worldwide launch to support luxury hotels and resorts in maximising on-spend at hotel and resort outlets. By integrating the digital marketing activation expertise of in-house guest revenue experts, SweetBeam, the new hospitality specialist has created a suite of analytical and activation services geared towards helping hoteliers maximise revenue from their outlets.
According to research from the company, USD 32 billion was spent worldwide last year on food and beverage, spa and other amenities by resident guests of luxury hotels and resorts with even more spending coming from the local market. Staytus believes that potential extra sales could be as high as USD 6.4 billion if hoteliers can maximise the value of their customer data and action the insights. With food and beverage and other services representing as much as 50 per cent of the revenue of some luxury hotels and resorts, Staytus is intent on helping hoteliers capitalise on an area key to the bottom line.
With names such as the Fairmont The Palm, Park Hyatt Dubai, Four Seasons Dubai at Jumeirah Beach and the Dorchester London counted amongst its portfolio, Staytus’ initial figures show that hotels and resorts are increasing revenues from guests by between +10 and +30 per cent through more covers in bars and restaurants, higher utilisation rates in spas and higher average spending on leisure activities and services.
Launched to combat industry-wide issues, Staytus supports hoteliers and guests alike. These issues include.
- Fierce competition from rival food and beverage outlets, with offers and incentives driving guests to overlook F&B and leisure opportunities located within the hotel or resort itself
- Continued reliance on room revenue, where yield management on rooms has given rise to sophisticated tools and analytics, whilst the marketing of outlets has not
- Ineffective media to reach guests, meaning hoteliers often miss the opportunities to drive further revenue by targeting guests during their stay with relevant, personalised offers
- Limited resources to mine data and manage marketing, with reduced headcounts and reduced budgets, valuable customer data and insight may not be maximised to full potential
Staytus uses an analytical approach to mine Big Data and drive an industry-leading suite of turnkey activation solutions that allow hotels and resorts communicate more individually with guests and increase capture. The solutions include:
Analytics:
- On-Spend Consulting, unique on-spend audit and benchmarking engagements give hotels and resorts a guest-level view of decision drivers and help craft strategies that result in increased capture
- Data analytics, insight into the outlet spending and utilisation of guests with preferences and total customer value by key demographic.
- Trend and impact reports, monthly, quarterly and annual executive summaries offer a bespoke analysis on preferences of guests and responsiveness to targeted marketing initiatives
Activation:
- Patented T3 Tailored Marketing, timed and targeted marketing via in-room display and mobile provides targeted offers with high relevance and guest uptake
- Staff Coaching, programme design and training delivery guarantees staff to address guests proactively and guest interactions lead to outlet capture
- Public Areas, animating public areas actively (such as lobbys), ensures that propositions are effective and synchronised throughout the hotel
- Content services, delivers fresh, regular content, creative services, design and copywriting, providing high-calibre work to deliver measurable results
“Last year, guests of luxury hotels and resorts spent over USD 3o billion on food and beverage, spa and other amenities worldwide,” said Troy Simoni, CEO of Staytus. “With the arrival of Staytus, hoteliers now have the means to increase that revenue envelope significantly.
“We know that with our services each customer will be able to generate an additional 10 to 30 per cent in on-spend revenue, the majority of which will go straight to the bottom line. Through our
analytical approach and world-class turnkey activation solutions we can help hoteliers address issues that are endemic in the industry. We believe we will set a standard in luxury hospitality and we’re excited for the launch.”
A testament to the company’s success, Staytus has already scooped a raft of prestigious awards, including a Silver accolade at the recent Effie MENA Awards. The company was also named winner in the Hospitality, Leisure and Entertainment category at the Gulf Customer Experience Awards.
