VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, has partnered with GuestCentric to dramatically increase customer loyalty in select independent hotels and hotel groups.
Many independent hotels still rely heavily on OTAs and the commissions they demand cut into profit margins. In addition to driving longer and more frequent stays, loyalty programs are proven to motivate guests to “shift channels” away from OTAs to direct bookings on hotel websites, allowing independent hotels to compete more effectively with the global chains. Furthermore, loyalty programs attract the corporate market, which is generally very difficult for independent hotels to penetrate without a robust loyalty program.
GuestCentric is a cloud provider of all-in-one digital marketing software designed specifically to help hotels protect their brands, drive bookings and connect to their customers on all digital platforms. The company provides a booking engine and channel management connectivity, which, when combined with the VOILÀ Hotel Rewards white-labeled loyalty platform, integrates directly into several hundred hotel systems, including SiteMinder’s Channel Manager and more than 50 Property Management Systems (PMS), including Opera PMS.
Managing director of VOILÀ , Peter Gorla, said: “Independent hotels want to adopt loyalty programs, but are limited by time, and require a true two-way automation of hotel revenue management processes to ensure low-impact on the hotel staff and high-levels of guest satisfaction.
“By partnering with GuestCentric, we are able to optimise the time to market in delivering a world-class hotel loyalty program and provide our partner hotels with seamless connectivity with the hotel industry’s leading revenue management and optimisation platforms,” he added.
The integration also gives GuestCentric’s hotel clients access to VOILÀ Hotel Rewards loyalty program and HMC’s global marketing specialists that manage loyalty programs for hotels in 1,250 cities and 52 countries.
“Loyalty is the key to protecting hotel brands and increasing direct bookings. We are excited to partner with VOILÀ Hotel Rewards and provide participating hotels with a seamless way to drive increased loyalty bookings,” said Pedro Colaco, CEO of GuestCentric. “We are a hotel revenue driver. This partnership provides independent hotels with an end-to-end, white-labeled loyalty solution that delivers superior service and communicates to a broad audience around the world.”
All the advanced capabilities made possible by the partnership between VOILÀ Hotel Rewards and GuestCentric are offered to VOILÀ partner hotels at no additional cost. To learn more about becoming a VOILÀ partner hotel, visit http://voilahotels.com.
