Premier Inn enters Indonesian market with Surabaya opening

Premier Inn SurabayaPremier Inn has announced it has expanded its brand by opening in Indonesia at Surabaya.

The announcement comes at Premier Inn embarks on an expansion program in Southeast Asia which will include upcoming launches in Singapore, Thailand and further growth in Indonesia. The company is targeting 50 hotels outside its home base of the UK, where it has over 700 hotels, by 2020.

President and Managing Director Ratnesh Verma at Premier Inn International said: “Surabaya remains a top business and leisure destination and we’re confident that our new hotel will set a definitive benchmark in our hospitality sector for Surabaya, becoming the preferred choice for value conscious travellers.”

Premier Inn Surabaya, is a 129-bedroom hotel located a convenient five-minute drive from the Juanda International Airport, making it an ideal stop for business or leisure travellers including those transiting between flights. The hotel is close to other popular attractions including the Surabaya Night Carnival Theme Park, Surabaya City Centre and nearby shopping malls.

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Aly Shariff, Chief Branding Officer at Premier Inn International said: “It’s great news that we’re extending the Premier Inn brand to Southeast Asia, which is an exciting and growing market. We’re confident that what we offer – quality accommodation at affordable prices, supported by our unique Good Night Guarantee – will be a big hit with customers.”

Facilities cover all the essentials for a business or leisure stay including complimentary Wi-Fi, an all-day dining restaurant and bar, swimming pool and meeting facilities.

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