Moxy Hotels, Marriott International’s new lifestyle brand, is making its mark in the U.S. with Moxy New Orleans, LA, and Moxy Tempe, AZ, both set to open in Spring 2016. Moxy Hotels reinvents the select-service hotel experience to fully embrace today’s Next Generation traveler and to show the world what “moxie” really means – fun, spirited and stylish. These two new hotels will offer the style and soul of a boutique hotel that is surprisingly affordable.
“We are excited to debut Moxy Hotels in the U.S., beginning with New Orleans and Tempe, as we believe that the aura of each city completely embodies the essence of Moxy – fun, edgy, and social, all with a youthful spirit,” said Vicki Poulos, global brand director, Moxy Hotels.
Today’s Millennial traveler appreciates the idea of hospitality over service: they want to be welcomed, and to help themselves. Knowing that this audience views self-service as the best service, Moxy has created a new way of traveling, which is smaller in concentration, not a reduction. Thoughtful touches permeate the Moxy experience, providing Next Gen guests with everything they want and nothing they don’t. Moxy’s inviting lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self-service grab and go, ample plug-ins for personal devices, free and furiously-fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones that invite a quiet read or a brief web browse. Guestrooms will offer keyless entry, screen casting and motion-sensor lighting. The design aesthetic will embody the ethos of the brand and the personality of the local areas. The brand’s photo booth elevators encourage and enable guests to snap fun selfies with locally-inspired props.
Moxy New Orleans, located steps away from the French Quarter in downtown New Orleans, will welcome guests with its style, design and attitude. Developed and owned by Noble Investment Group, the contemporary 108-room hotel is scheduled to be unveiled in April 2016. To help introduce New Orleans to the Moxy way of life, the hotel welcomes locals and travelers to join Moxy’s upcoming buzz worthy get-togethers, which are designed to get the blood pumping. Pre-opening happenings will include an exclusive invite-only sleepover. The opening reveal events will include: a traditional New Orleans Freak Show, a mix-off with dueling DJs, local beer tasting and a Karaoke party.
Moxy Tempe will debut in March in the Phoenix-metro ‘hipsterhood’ known for its crazy college parties, underground art and epic nightlife. Launched by Newport Beach, California-based Twenty Four Seven Hotels, Moxy Tempe will feature 186 industrial chic, yet comfortable, bedrooms and an abundance of free-flowing indoor/outdoor space enabled by modern roll-up garage doors off the lobby. Old school record players, vinyl album sets and acoustic guitars will pump music in Moxy King Studios, and custom Moxy city cruiser bikes will zip guests around town. The hotel’s lively pool scene and state-of-the-art fitness center will ensure guests will want to extend their stay. Moxy Tempe will introduce travelers and locals alike to the Moxy lifestyle with a reveal event in April 2016.
Moxy Hotels, which first launched in Milan in September 2014, is entering the U.S. market in a bold way, with several identified projects slated for major metropolitan locations in addition to New Orleans and Tempe, including New York City, San Francisco,Seattle, Chicago and Nashville. Upcoming international openings include Munich, Frankfurt, Berlin, Oslo, Aberdeen, and London. The brand expects to offer a portfolio of nearly 150 hotels around the world within the next ten years.
