IHG (InterContinental Hotels Group) has announced the signing of a management agreement with Proud Resort Phuket Co., Ltd to develop InterContinental Phuket Resort, as part of a luxury community project, MontAzure, in an exclusive area on Phuket’s west coast marking InterContinental Hotels & Resorts’ debut on Thailand’s largest island.
Scheduled to open in 2019, the InterContinental Phuket Resort is located on Kamala Beach, between Millionaire’s Mile and the Amanpuri headland. This well-enclosed bay and fishing village situated off the west coast of Thailand in the Andaman Sea, is surrounded by forested hills and is one of the most beautiful places in Phuket. Kamala Beach is known for its expansive white sands and crystal clear waters, providing travellers the choice of both tranquillity and exclusivity with easy access to Phuket’s vibrant night life, with the popular Patong Town just a short drive away, as well as the Phuket International Airport.
Alan Watts, Chief Operating Officer AMEA, IHG said: “Phuket has always been an important destination in South East Asia for IHG, with the island’s tourist arrivals recording double-digit year-on-year growth since 2011. We are glad to be able to work with our long-term partner Proud Phuket Resorts Co, on what will be a key resort property for us in a prime destination in Thailand.”
“Guests can look forward to a luxurious stay at the new InterContinental Phuket Resort with exceptional service and standards that can be expected from InterContinental hotels and resorts.”
The resort will be the sixth IHG property in the Greater Phuket area, and the 19th IHG property in Thailand.
Khun Pasu Liptapanlop, Executive Director of Proud Real Estate Co., Ltd., commented: “We are focused on creating destinations and neighbourhoods through ‘visionary’ real estate projects with a presence across segments in hospitality, entertainment, residential and retail. Following up on the success of our mixed-use developments in Bangkok and Hua Hin, including the InterContinental Resort Hua Hin, Proud Real Estate has envisioned a plan to replicate the mixed-use model in Phuket by developing the very first InterContinental Phuket Resort to cater to the growing number of luxury travellers to the region.”
“Located on Kamala beach, InterContinental Phuket Resort will be one of the most exclusive luxury resorts in Phuket. It features a two-kilometre long stretch of beautiful beach surrounded by forested hills and is one of the most pristine and exclusive places in Phuket. The resort itself will be within the exclusive development of MontAzure and will include a sophisticated beach club, luxurious private residences and lifestyle mall surrounded by a protected forest reserve.”
InterContinental Phuket Resort will comprise of a mix of villas and hotel rooms, with unobstructed views of the glittering Andaman Sea and surrounded by forests of pine trees and facilities designed by award-winning designers and architects. Guests will have direct beach access, experience an exquisite gastronomic adventure with the resort’s F&B offerings, as well as enjoy breath-taking views from the swimming pool, an uncompromising spa, the Club InterContinental, the Fitness Centre and Kids’ Club. Designed as a complete leisure destination, the resort is also a place for both of honeymoons and families, with an exceptional ability to cater for weddings and meeting functions.
InterContinental Phuket Resort will be a key component in the overall MontAzure development. The entire 454 rai site includes 75 upscale beachfront branded condominiums, 13 exclusive private hillside estate villas, beach clubs for public and private use, a lifestyle retail component, a medical and wellness centre and a 200 rai protected nature reserve.
Setthaphol Boottho, Director, MontAzure added: “We are delighted to have found two such distinguished partners who fully embrace the philosophy behind MontAzure. They both perfectly compliment our vision to create an exclusive community project that reaches from the mountainside where we have a 200 rai nature reserve containing primary rainforest forest to prime beach frontage in Kamala.”
“We pride ourselves on the quality of our development and the announcement today is testament to our commitment to creating a luxury community in the heart of the most exclusive area in Phuket.”
Across South East Asia, there are currently 14 InterContinental properties open, with an additional eight InterContinental properties due to open within the next three to five years.
IHG currently has 58 hotels operating across five brands in South East Asia, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express®nd Hotel Indigo with a further 59 in the development pipeline, including InterContinental Singapore Robertson Quay, Hotel Indigo Singapore Katong and Hotel Indigo Bali Seminyak Beach.
