Starwood Hotels & Resorts Worldwide has announced the debut of its Aloft brand in Paraguay— one of Latin America’s fastest-growing and tech-savvy economies— with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America.
The 120-room Aloft Asuncion is located in the hotel zone, steps away from shops, restaurants and nightlife, Aloft Asuncion also offers easy access to World Trade Center, the city’s financial hub where multinational corporations have a strong presence.
Aloft Asuncion features a rooftop terrace with 360 degree views of the city and a lively social scene with music and cocktails, and a Splash pool that provides the perfect setting for relaxing and refreshing. Re:Charge, the hotel’s fully equipped gym, allows guests to maintain a healthy routine and recharge. Dining options include Nook, a full service restaurant serving international and local cuisine for lunch and dinner; Re:Fuel grab and go café, open 24/7, offering light bites and drinks; as well as WXYZ® Bar and REMIX lounge where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. It also features Tactic, a unique 600-square foot space for board meetings with state-of-the-art audio visuals and tech-forward features. Fast and free WiFi is available throughout the hotel.
“Aloft has become our fastest growing brands in Latin America, thanks to its innovative and social approach which has transformed the select service category,” said Jorge Giannattasio, Senior Vice President and Chief of Operations for Starwood in Latin America and the Caribbean. “We are thrilled to open the doors of Aloft Asuncion today and are certain that this will also transform Paraguay’s hotel landscape.”
