PT. Carlson Panorama Hospitality, a joint venture between Carlson Rezidor Hotel Group and Panorama Group, today announced the signing of a management contract for Radisson Medan, in North Sumatra, Indonesia. As part of the rebranding exercise, the existing property will be extensively renovated under a USD $5 million property improvement plan. The hotel will remain open throughout the renovations and launched as Radisson Medan in the second half of 2016.
Radisson Medan will be the fifth Carlson Rezidor hotel scheduled to open in Indonesia after Radisson Blu Bali Uluwatu, Radisson Golf & Convention Center Batam, Park Inn by Radisson Lampung and Radisson Jakarta Cengkareng. Medan is the fourth largest city in Indonesia, and within a one-hour flight radius of Singapore, Kuala Lumpur and Penang. Given its status as the gateway to the Lake Toba tourism region, which the Ministry of Tourism in Indonesia is focused on developing, Medan is also growing as a tourist destination.
Radisson Medan is a 219-room hotel located in the heart of downtown Medan, next to the Medan clock tower, along the major thoroughfare of Jl. H. Adam Malik. The hotel offers convenient access to the airport, which is the second largest in Indonesia and is well connected to key domestic markets, acting as a hub for the main Indonesian carriers. Radisson Medan is also close to major shopping malls and golf courses, as well as tourist attractions including the Great Mosque, the Sultan’s Palace and historical buildings. Conference and meetings facilities at Radisson Medan will include meeting rooms and a ballroom and the hotel’s recreational facilities include a swimming pool and a gym. Food and beverage options will include an all-day dining restaurant and a lobby bar.
“We are proud to be planting the Radisson flag in Medan. As the economic and commercial hub of northern Indonesia, Medan is an important destination for domestic business travelers,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. “Radisson Medan is a great addition to our portfolio in Indonesia where we are continuing to grow with our long-term strategic partner, Panorama Group,” he added.
In 2013, Carlson Rezidor signed a strategic partnership with Panorama Group, an integrated group of companies focusing on tourism, transportation, hospitality and related businesses in Indonesia, to develop Carlson Rezidor hotels in attractive tourist destinations and top-tier Indonesian cities including Bali, Jakarta and Surabaya, as well as emerging destinations such as Bandung, Bintan, Lombok, Makassar and Palembang.
Radisson Medan is owned by VIGOUR Group, a diversified family business that has interests in agribusiness, hotels, consumer goods and alcoholic beverages. “This is a part of VIGOUR Group’s strategy to enhance our hotel portfolio. Radisson is a globally recognized brand and we are confident that the rebranding, coupled with Carlson Rezidor’s management expertise, will drive hotel performance and deliver a strong return on our investment,” said Philander Jong, member of the family, Commissioner of VIGOUR Group and Director of the group’s hotel arm PT. Aiho Indah.
In Asia Pacific, there are currently 13 Radisson hotels in operation and 21 more in the pipeline.
