InterContinental Hotels Group has announced the signing of Hotel Indigo Bath, United Kingdom. The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, a longstanding IHG partner.
This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group. The hotel is expected to open towards the end of 2016.
The 121-room property will be rebranded from two existing hotels and a restaurant all located in a Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.
Every Hotel Indigo property is designed to reflect the local neighbourhood and Hotel Indigo Bath will be no exception. From the exterior architecture to the hotel’s interior design and locally inspired menus; every Hotel Indigo is unique to its surroundings, and no two hotels are the same.
Anna Corkill, IHG’s Development Director for the UK, said, “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”
Shaun Robinson, Managing Director of St James’ Hotels Group said, “Hotel Indigo and Bath are the perfect fit. I am very excited to be bringing the brand to a place that enjoys a world-wide reputation as a ‘must-see’ city drawing guests from every continent, keen to experience the architecture, the culture and the history.”
In January 2015, the Hotel Indigo brand’s new locally crafted food and beverage philosophy was launched. Restaurants and bars are the heart and soul of any good neighbourhood so the philosophy brings the best artisans from the local community into Hotel Indigo properties to offer a truly authentic local flavour. The result is a landmark food offering that can be enjoyed not just by guests but by the locals themselves.
Last year the Hotel Indigo brand celebrated its tenth anniversary with the opening of its 60th hotel globally – Hotel Indigo® Paris Opera. IHG’s global expansion has accelerated over the past three years, with the portfolio of open hotels outside of the US more than tripling in size as the brand continues to attract high quality opportunities in new gateway cities*. In Europe, there are 17 Hotel Indigo properties open with a further 12 hotels signed into IHG’s development pipeline. Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline. There are currently seven IHG hotels in Bath.
