Trilogy Spa Holdings announces the appointment of Jennifer Kirby as Spa Director of The Guerlain Spa at The Plaza Hotel. Bringing 15 years of industry experience to this role, MsÊKirby will deliver Guerlain’s world-class experience to guests while overseeing all day-to-day operations of the 6,500 square-foot spa.
In her new role, Ms Kirby will lead a staff of 15 specialists and manage each of the spa’s business platforms, from developing new menus and marketing strategies to ensuring team members are trained in the newest therapy practices and techniques. Utilizing a background in business and finance, Ms Kirby will implement new processes and competitive analysis strategies to pursue unprecedented growth, exceed revenue expectations and improve performance and business efficiencies at The Guerlain Spa and spa boutique.
At the spa’s new home at The Plaza Hotel, Ms Kirby will bridge the gap between locals, hotel guests and Plaza residents to further drive business, foster growth and develop deeper relationships with clients. Her team will continue providing renowned expertise in customized care and personalized experiences, catering to guests’ specific skincare needs and treatment preferences. Ms Kirby’s high-touch leadership and service philosophy will attract new guests while retaining loyal followers, strengthening the Guerlain Spa’s place as the ultimate destination in New York City for skincare, beauty and body therapies.
Ms Kirby’s lifelong passion for skincare led her to a career in the spa industry, taking her first role as an esthetician and later as assistant spa manager at La Prairie at the Ritz-Carlton Spa in New York City. Time spent as a spa director for Setai Hotel in South Beach and the Beverly Hilton Hotel Spa in California taught her how to empower her staff and motivate them to exceed guest expectations, while her work as a loan officer for First Quality Capital strengthened her understanding in expense management and implementing new business processes. Most recently, Ms Kirby served as a Regional Manager for Frdric Fekkai, managing all aspects of daily business operations.
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