Interstate Hotels & Resorts has announced the promotions of Emily Lynn as senior vice president, global and strategic accounts and Sherry Serio as senior vice president, sales and marketing; and the appointment of Patrick Beron as senior vice president, sales and marketing. Serio and Beron each have executive regional roles in the full-service hotel division. Together, all three sales professionals provide a wealth of knowledge in sales and marketing, furthering Interstate’s commitment to growth as a world-class sales organization.
Emily Lynn
With a 20-year tenure at Interstate, Emily Lynn began her career at a hotel restaurant, working her way up through operations and front office to revenue management and ultimately as director of sales and marketing. In June 2011, Lynn was promoted to vice president, global sales and strategic accounts for Interstate, building the Company’s Strategic Accounts department from the ground up, leading her team and creating a competitive advantage unparalleled to other management companies. Lynn consistently demonstrates skill as a successful sales leader, expanding major account relationships and growing revenue contribution to Interstate’s hotels by more than an 80 percent increase this year.
Sherry Serio
An industry veteran, Sherry Serio brings to her role as Interstate’s senior vice president of sales and marketing the knowledge and background of pre-opening activation, residential components and increasing property awareness. In this role, she will be responsible for leading the sales and marketing efforts for a portfolio of luxury independent and premium-branded hotels owned by leading private and publicly-traded real estate investment companies. Prior to joining the Interstate team in 2013 as vice president, Serio held the role of director of sales and marketing at the W on Ft. Lauderdale Beach, and previously held positions with Marriott, Starwood, Nikki Beach Hotels and Trump Hotels & Resorts.
Patrick Beron
Patrick Beron, a veteran sales and marketing professional, returns to Interstate bringing his comprehensive experience as a sales and marketing leader in hospitality to his role as senior vice president, sales and marketing. Beron worked with Interstate early in his career as a director of sales, and has most recently acted as vice president of sales and marketing for Millennium Hotels in New York City. Previously, Beron held several regional sales and corporate leadership positions with Wyndham Worldwide, as well as other management companies.
“The appointments of Emily, Patrick and Sherry represent the momentum elevating Interstate Hotels & Resorts to a leading position within the hospitality industry,” said George Brennan, Interstate Hotels & Resorts’ executive vice president of sales and marketing, “Their commitment and success will span into their new roles, and we look forward to their continued growth and leadership with Interstate.”
