Elin Westin has been recruited as Director of Communications at Scandic Hotels Group. She will have overall responsibility for the further development of the Group’s commercial public relations, internal communications and company profile.
Elin has extensive experience in marketing and communications and has held senior executive positions at Springtime, Lensway, Prime and most recently from her position of Senior Vice President of Cohn & Wolfe in Sweden.
With her experience from working in the Nordic countries together with extensive experience in driving sales through innovative PR and communication campaigns in both B2B and B2C, Elin will be a great asset for Scandic going forward, says Thomas Engelhart, Chief Commercial Office, Scandic.
Managing communication for the Nordic region’s strongest hotel brand is a dream job. Scandic has a solid history, high guest confidence and exciting new concepts. With this as a starting point, I look forward continuing the work to bring the Scandic brand to life with the marketing teams in the various countries, says Elin.
Elin will start on September 19 and be based in Stockholm. She will report to Scandic’s Chief Commercial Officer, Thomas Engelhart.
