The Highland Dallas is thrilled to announce the appointment of Shannon Kelly as director of sales and marketing. Shannon brings more than twenty years of executive experience in the fields of hospitality and technology to his new role at the recently transformed hotel.
In his position, Shannon will manage all aspects of the sales and marketing division, including leading strategic initiatives and executing dynamic campaigns that will continue the growth and recognition of The Highland.
“We are excited to have Shannon join The Highland Dallas family,” said David Lemmond, general manager of The Highland. “We are looking forward to having Shannon leverage his extensive hospitality experience to further the hotel’s already stellar reputation and assist us in connecting with an even broader guest base.”
A decorated alumnus of the US Naval Academy and a University of Maryland graduate, Shannon has directed a number of highly successful teams in the industry. Most recently, Shannon was general manager of the Hilton Melbourne Rialto Place in Florida where he was named “GM of the Year” by Expotel Hospitality. Previous experience includes the role of director of sales & marketing for properties such as the Hilton & Doubletree Melbourne Beach Oceanfront in Florida, the Doubletree Dallas Market Center in Texas and the Lodge of Four Seasons Golf Resort & Spa in Missouri. Additionally, Shannon founded Kelly Hospitality Consulting, a consulting group that provides clients with marketing, public relations and task force sales and operations training.
Shannon currently lives in Princeton, Texas with his wife and three children.
