Sherifa Issa has been promoted to Senior Director of Marketing Four Seasons Hotels Egypt. Her successful career with Four Seasons spans 17 years, having joined the luxury chain in 1998 as one of the first employees hired on the pre-opening team at Four Seasons Cairo at the First Residence. She steadily worked her way up to head the sales team as Director of Sales in 2003, followed by Director of Sales and Marketing in 2006.
2011 marked the beginning of a new journey, where Sherifa took on the responsibility of leading the sales and marketing organizations of Four Seasons Hotel Cairo at Nile Plaza together with Four Seasons Hotel Alexandria at San Stefano. Sherifa together and her team earned many accolades over the years including; Marketing Hotels of the year, Catering Hotel of the year, Restaurant Marketing Hotel of the year and Two-time winner of the prestigious Presidents Club Award.
Her goal in 2016 is to solidify the positioning of Four Seasons Hotels Egypt as the premiere hotels in the region focusing on sophistication, exclusivity and unparalleled quality of product and service.
“Sherifa has done an exceptional job with Four Seasons since arriving in 1998, preparing her for the new job for Four Seasons Egypt, where her passion and expertise will be instrumental for the future of our Hotels in Egypt. We are confident that Sheirfa’s hard work and enthusiasm will take the Hotels to new levels of success,” said Olivier Masson, regional vice president of Four Seasons Hotels Egypt.
