P&O Cruises Australia today announced the appointment of a full-time President, reflecting its massive growth in 2015 and its overwhelming success as Australia’s major cruise line.
Carnival Australia CEO Ann Sherry, who has been leading the day-to-day activities of P&O Cruises and the region’s brands, will become Carnival Australia’s Executive Chairman.
“I am very proud to hand the day-to-day operations of P&O Cruises to Sture, who has been so integral to the evolution of the brand since joining in 2007,” Ms Sherry said.
“Importantly, it is also wonderful acknowledgement of Sture’s leadership in transforming P&O Cruises into a product that is like no other in the marketplace and one that truly reflects modern Australia.
“In many ways, Sture’s success is a turning point for the industry because it cements the success of a home-grown brand.”
Mr Myrmell, who first started working onboard ships 22 years ago, has worked across almost every facet of the cruise business. He is currently responsible for P&O Cruises’ Commercial, Guest Experience and Product Development areas.
“My appointment is the result of many people’s dedication and hard work over many years to get us to this point, and is proof that the brand has matured and holds its own in the global fleet,” Mr Myrmell said.
“I have enjoyed working alongside Ann over the past eight years and have learnt from the best. Ann is at the forefront of industry advocacy and debate and is passionate about pushing hard to ensure cruising reaches its potential.
“I am delighted that with Ann stepping up to the role of Executive Chairman for Carnival Australia, I continue to have the opportunity to work in partnership with her.”
Mr Myrmell will report to Holland America Group CEO Stein Kruse.
