In order to most effectively utilize the capabilities of its online presence, Centara recognized the need to invest in developing this dynamic within its business. In response to this changing landscape, Centara Hotels & Resorts has welcomed Pierre Langelotti to the new role of Corporate Director of Digital Marketing.
In this new role, Langelotti will be overseeing the digital activities of Centara Hotels & Resorts to grow the organic traffic and enhance online advertising performances in order to increase the numbers of direct conversions. He will also bring his expertise to improve the user experience on the different websites of the group, amend email marketing management and further develop Centara’s mobile presence through app development and other activities. The importance of this role is demonstrated through the need to adapt to new consumer behaviors and an ever growing competition in the hospitality industry. It is crucial for Centara to adapt its digital medium to increase its online presence as well as invest in mobile as it is one of the fastest growing channels in the travel industry.
Langelotti has over 9 years of experience in e-commerce and web development. He owned and managed a B2B online retail store for over 2 years and has worked with world class companies such as FLIR, Tektronix, Extech, Fluke and Chauvin Arnoux. Earlier in his career, he worked for leading companies in France such as SODIMEL and Azur STI. Just before joining Centara, Langelotti worked for Smart Traffic Co. Ltd, a worldwide leading SEO agency as Digital Business Consultant.
“We recognize that in order to continue to be competitive in an ever changing market, we need to utilize all of the selling and branding tools that are available to us. Pierre’s role has already proven to be highly effective in allowing us to grow and reach our goals locally and internationally,” comments Chris Bailey, Chief Operating Officer of Centara Hotels & Resorts.
Centara Hotels & Resorts has 45 deluxe and first-class properties across Thailand, as well as 21 hotels and resorts in the Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Oman, Turkey and China. Centara also operates 30 branches of Spa Cenvaree, an award-winning spa brand, together with 6 branches of the value brand “Cense by Spa Cenvaree.” The company’s Kids’ Clubs are available at all their family-friendly resorts. Centara also operates three convention centers in Bangkok, as well as two in northeastern Thailand.
