Heidi Bergos, previous director of sales & marketing for Laguna Cliffs Resort & Spa, has been named the new director of sales and marketing at Hotel Irvine, a recently reopened and renovated 536-room Orange County hotel owned and operated by The Irvine Company.
With nearly 25 years of experience in the hotel industry, Bergos has worked in sales and marketing, with expertise in group and transient sales, team building and productivity and performance management as well as generating and leveraging revenue.
In her new position, she will head up all sales and marketing activities for this new lifestyle hotel located in the heart of coastal Orange County – developing and overseeing group and leisure sales and marketing initiatives including advertising, collateral, social media and public relations.
“Heidi is a seasoned hospitality and travel industry professional, and we are thrilled to have her join our team,” General Manager J.D. Shafer says. “She has a stellar track record in hotel sales and marketing and will be a key addition to our staff as we continue to raise brand awareness of Hotel Irvine as a modern, tech savvy and community friendly spot to stay and do business.”
Bergos comes to Hotel Irvine with an extensive background in the hotel industry, with a lengthy resume including executive level positions at The Charles Hotel in Cambridge, Mass.; Le Meriden Cambridge, Cambridge, Mass.; and Stonebridge Companies in Englewood, Colo., where she directed sales and marketing efforts for ten full-service hotels. In addition, she was a director of sales and marketing for Starwood Hotels, working with such brands as Westin and Sheraton. She started her career at Hyatt Hotels & Resorts as a sales manager for The Hyatt Regency DTC in Denver and The Hyatt Regency Chicago O’Hare.
